Readings for week of feb 10

In the beginning of this chapter it make the commit "we sell eyes," I think it would be better stated "we sell eyes and ears." Media in any form is there to make a profit first and to inform and entertain second. I sat back and thought after reading this chapter and realized some of the TV shows I and others liked that have been canceled, were not canceled due to lack of viewers but lack of advertisement from other company's. This is also why some shows have stayed on air even though it may not have an extremely large viewer base. The same goes for magazines there may be many different magazines but many do not over lap they all serve a specific niche. In these magazines advertisers are there in that space to sell to certain groups.